More and more people are using and engaging with causes they care about through Facebook.
Marketers have spent time understanding the trends on Facebook and therefore using targeted advertising to engage with the public.
By learning how your users and supporters use online media, you can then target your posts and advertising to increase support and engagement (Source: https://nonprofitssource.com/online-giving-statistics/social-media/).
- Facebook is the second most-used platform globally (Pew Research Centre, 2019)
- 18% of donors worldwide have given through Facebook fundraising tools.
- 42% of marketers report that Facebook is critical or important to their business, we believe it is 100% of fundraisers
- Facebook refers 29.4% of traffic to donation pages on #GivingTuesday.
- 84% of Facebook users share to show their support for a cause and highlight issues that are important to them.
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