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Overview of the metrics that we collect

Overview of the metrics that we collect

Data we can process for you

ZOI can collect, process and display a large number of data points from various channels.

Here is a list of many of the metrics that we can use.

Google Analytics

ga:users
ga:sessions
ga:channelGrouping
ga:userType
ga:deviceCategory
ga:socialNetwork
ga:percentNewSessions
ga:deviceCategory
ga:timeOnPage
ga:bounces
ga:pageviews

All metrics found here:
https://ga-dev-tools.appspot.com/dimensions-metrics-explorer/

Facebook ads

spend
reach
clicks
Amount Spent
Post Reactions
spend
impressions
conversions
actions

All metrics found here:
https://developers.facebook.com/docs/marketing-api/reference/ads-insights/

Facebook pages

page_impressions_unique*
page_impressions
page_views_total
page_fans
page_actions_post_reactions_like_total
page_total_actions
page_posts_impressions*
post_reactions_by_type_total’
page_engaged_users
page_impressions_unique
page_posts_served_impressions_organic_unique
page_posts_impressions_organic
page_consumptions_by_consumption_type_unique
page_impressions_unique
post_impressions_unique*
page_posts_impressions_unique*
page_posts_impressions*
page_posts_impressions_unique*
wall
post_engaged_users*

All metrics found here:
https://developers.facebook.com/docs/graph-api/reference/v10.0/insights

Google Ads/Google Grants

Segment:
segment.device
Metric:
cost_per_all_conversions
clicks
impressions
active_view_impressions
ctr
impressions
clicks
average_cpc
cost_per_all_conversions

All metrics found here:
https://developers.google.com/google-ads/api/fields/v6/metrics

YouTube

Dimensions
Traffic Source
Metrics:
uniques
subscribers
views
adImpressions
Comments
Likes
Dislikes
Shares
subscribersGained
subscribersLost
averageViewDuration

All metrics found here:
https://developers.google.com/youtube/analytics/metrics
Youtube dimensions can be found here:
https://developers.google.com/youtube/analytics/dimensions

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