Frequently Asked Questions

Yes, absolutely. If you want. In 2018 something changed, and some organisations wanted to share each other’s data directly. So, in analysing the performance of 2017 we included an option to either remain anonymous or to share directly. And of course, to be able to see others' specific data you have to share directly yourself.

No, well not really. 

You can either choose to connect to the APIs by following a DIY instruction we supply. Or we can help you do it, we set up a quick Skype meeting and get things sorted – all you have to do is bring the right permissions for the channels you want analysed. Last year it took users 2–3 hours, including the time of pulling together fundraising and lead data from your CRM.

See, it's that easy.

ZOI Dashboards can be viewed on any modern desktop browser, like Chrome, Firefox or Safari.

Due to the amount of information presented, we do not recommend viewing on a smartphone. Not yet, anyway.

That's a very cool question. Here's how you can take part:

Join in your country if we are already active there – it’s easy to get started.
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Alternatively, you can start up an analysis in your country, if you think your country’s sector needs to know about digital fundraising performance KPIs – we will help you make it happen.
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Or if you are part of an international organisation with partners or offices across the globe – you can do an internal digital benchmark – to see how, where and who is doing really great! Just get started with an email.

That's a very good question – and we get that a lot.

The whole idea is that it is based on raw data and a questionnaire. Many benchmarks ask a lot of questions of individuals, which is great. But if you want to benchmark yourself on performance, you need the data as well. ZOI delivers this to you.

You can look at the details here, but in brief, ZOI covers:

Your website traffic and performance
Search engine marketing around Google Ads and Google Ads Grants Email communication and performance
And of course Social Media – including Facebook, Instagram and YouTube.
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We are working on connections for Twitter etc. But we decided to launch rather than wait for every channel to be ready.

None of us understands everything. That’s why we have a team helping you out through the whole process. And that’s why we deliver the main conclusion through a report. And we offer an online session with a specialist and the team you want to gather.

Then we can explore your data, dashboards and performance with a friendly face.

It's great that you have chosen to get started, now is the time to develop what you know. Even though you haven’t worked with digital fundraising before, your organization has a history of performance. If you get that benchmarked towards other participants – you have one of the best baselines to start the journey. And you can validate some of your plans and expectation of digital fundraising.

Good, then you have great aspirations – but it’s not only your CMS that makes your digital fundraising work – YOU DO! So get an insight of what you have been doing, and what other organisations with cool CMS are doing. It might be necessary to help your new CMS with Search Engine Marketing and SoMe activities to drive traffic for conversions.
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Previous users have been very glad to benchmark with internal performance and externally up against other organisations. So you know that your newly launched tool delivers the change you were looking for.